Farmer suicides are a problem in the country and the crops are heavily dependent on many factors from climate to soil conditions. To help the farmers, engineers from Bangalore, India decided to start a service called CropIn in the AgTech or Agricultural Technology field. The Logical Indian spoke to the founders about their technology and company. Here are some excerpts.
What is CropIn?
CropIn Technology is a movement which relies on ground level farm data and adds to it the muscle of India’s software strength. These are sustainable in not just improving the lives of Indian (and Global) farmers but also, in making farming productive and lucrative for farmers and all in the ecosystem of Agriculture sector.
Based in Bangalore, India, CropIn Technology is a Farm Management-Monitoring-Traceability business solution provider based. It provides Software as a service subscription (SaaS) based service to Agribusinesses in India and abroad. This helps in enabling partners to analyse, interpret and gain real-time insight on crops and farms, so as to be able to take corrective measures on time by consulting their farmers, increasing crop yield and also ensuring fair pricing to farmers for their produce.
What is the Big Picture?
The big picture at CropIn is all about keeping farmer at the forefront of everything we do and improving the yield, per acre value for all in the value chain.
Can you share with us an example where CropIn has had a result driven approach towards Agriculture?
A reputed agri company based in India had almost 10,000 acres of farm lands, scattered in different geographies. The enterprise had multiple issues with their farm history, soil conditions, unpredictable weather changes such as frost and blight, germination issues, problems with their field team/force effectiveness and most importantly miscommunication among their farmers and duplicate data entry.
The result of CropIn Intervention:
With our existing products and customer service, over 12,000 farmers registered into the system. 20,000 farmer plots geotagged via site visits. The application worked offline and later data synced via GPRS / 2G network. This data downloaded further via excel, assisting the management with timely information in ‘near to real time’ set up.
The enterprise had timely information about their field team. Information on growth stages of crops, direct farmer connects, which helped in taking appropriate decisions and thus benefitting farmer produce, minor miscommunication, early weather warning predictions and above all 92.2% of the package of farm practices followed in time.
Why is data analytics in the agriculture industry is so important? Agriculture is the biggest playground for Big Data. It has many factors which are ever changing and impact productivity. The data ranges from soil, weather, water, seed, fertilisers, pests, finance, regulation, insurances, etc. which can generate volumes of insights every day. Big data or Data Analytics to us refer to billions of cables (information) available at various touch points in the cycle of practices which a farmer undertakes during a crop cycle, year on year. These cables are raw facts which provide us comprehensive picture once when we churn them into insights via our remote sensing, cloud storage, data mining and algorithms competencies.
Since we offer our platforms to businesses who in turn work with farmers, we strictly adhere to various non-disclosure agreements, so there is no threat to the privacy of farmer’s data. Besides we have implemented best in class technological processes for data security and privacy. Data in transit are encrypted at all layers and critically masked as opted by the customer.
What are the significant changes that are happening at the moment?
Countries and companies are now coming together to adopt technology in building sustainable farming.
There is an increase in penetration and adoption of mobile / Internet communication in the rural space, which is expected to dominate the growth at par or even better than urban (at over 600 million rural subscribers in India). This brings a monumental change to AgTech enterprises on capturing near real-time information at the ground and conducting various geospatial analytics study regarding farming operations. There’s also been an increase in cultivation of organic farming with technology (the State of Sikkim has set an example to the same), where assistance is provided on crop planning and monitoring the growth cycle, plot geo-tagging, pest advisory, interconnecting farmers better with partners in the value chain such as Government, Input seed companies and Pesticide companies to name a few and above all, farm automation. What is the core product of CropIn Technology?
Four main products of CropIn Technology are as follows:
SmartFarm: The mobile and web-based application helps users manage their farm operations from planning till…
