The first education that a child receives is at home.

Kids spend a substantial amount of their time in school, however, the education they receive holds value only when echoed at home. At a young age, children grasp the smallest of things and as the first role models, parents’ impact in their lives is immeasurable. It is said that kids are a shadow of their parents, which is, in fact, true to the core.

When parents smoke in front of their wards, they pick up the unhealthy habit. The same goes for eating junk food, consuming excessive alcohol and sweets.

Numerous kids, especially teenagers, may adopt unhealthy habits of their parents. This has a trickle-down effect on all our future generations.

What message are we sending when the thing we love the most apart from our children is an unhealthy obsession?

With its #ChangeYourLove campaign, Aditya Birla Health Insurance has started an important discourse around this issue – urging parents to change the love they have for unhealthy habits to those that will benefit their kids.

In this video, Aditya Birla Health Insurance reached out to five children who gifted their parents’ things that are their favourites other than the kids. To the parents’ surprise, the gifts were cigarettes, junk food, a big wine glass, aerated drinks and sweets. The children wanted to encourage their parents to give up unhealthy habits that might lead to cancer, heart problems and diabetes.

---

---

The kids’ appeal hit the right chords and the parents agreed to lead healthier lifestyles. But isn’t this something we ought to learn on our own. It is simple – if parents have unhealthy habits, how can children lead healthy lifestyles?

#ChangeYourLove for unhealthy habits before they become something your kids love too.