Founded in 2003, ValueFirst is a leading CPaaS player, headquartered in Gurugram, India. ValueFirst connects businesses with their consumers over telecom (SMS & Voice) and internet (Chatbot, Email & OTT) channels. The company is driven by ~400 free-spirited people and serves a diversified customer base of brands such as Google, Indigo, P&G, and Punjab National Bank. CPaaS market is expected to reach $26 billion in 2025 with a CAGR of 35% and the A2P enterprise messaging market is expected to reach $78 billion in 2022. Core Products of ValueFirst include Messaging- SMS, Google verified SMS, WhatsApp, RCS Business Messaging, Carrier Routing Switch Conversational AI- Chatbots across OTT platforms Cloud Telephony- Voice-based solutions including IVR, Missed Call, Outbound Dialing, Click2Call etc. MarTech- Email Automation, Creative