August 30th, 2016
Advertisements also called Ads, viewed via various media such as newspapers, magazines, television, radio, e-mail, new media such as blogs, websites or text messages.
Advertising means how a company encourages people to buy their products, services or ideas.
Years ago when there was no technology, people advertised orally. Today publicity through print, online, and television media are the expensive forms of advertising. Perhaps, the most widespread are the combination of oral and written publicity which is found in modern television. The Internet and online media, newspapers, cinema slides, wall hoardings, banners, radio, and television are the various mediums of advertising. These methods compete in the field of modern advertisement.
A lot of people watch ads and get convinced enough to buy the products, but not everyone can spot misleading ads. Some advertisers mislead the viewer with the content. The advertising company must be aware that there’s not only a particular age group watching their commercials, but the entire public does. Hence the onus lies on the advertising company to make relevant advertisements which can caters to all types of audiences without impacting the society negatively.
The Advertising Standards Council of India (ASCI) (1985) has adopted a Code for Self-Regulation in Advertising. It is a commitment to honest advertising and fair competition in the marketplace. It stands for the protection of the legitimate interests of consumers and all concerned with Advertising – Advertisers, Media, Advertising Agencies and others who help in the creation or placement of advertisements.