Fact Check: Ad By UP Govt In Time Magazine Reported By Indian Media As Real News Praising Yogi Adityanath

Indian media reported that Time's magazine praised the way Yogi Adityanath led UP govt handled the Coronavirus pandemic. However, Time's magazine report was an advertisement paid by the UP govt.

India   |   7 Jan 2021 2:52 PM GMT / Updated : 2021-01-07T20:25:00+05:30
Writer : Yusha Rahman | Editor : Bharat Nayak | Creatives : Rajath
Fact Check: Ad By UP Govt In Time Magazine Reported By Indian Media As Real News Praising Yogi Adityanath

Many mainstream Indian media reported that TIME magazine has appreciated Yogi Adityanath-led Uttar Pradesh government's handling of the coronavirus pandemic. These media houses presented it as editorial coverage by Time magazine.

Zee News reported about it with the headline, "Time magazine appreciates UP CM Yogi Adityanath government's work".


TV9 Bharatvarsh also reported about the article of TIME magazine with the headline, "TIME मैगजीन में Yogi Adityanath की तारीफ, कोरोना नियंत्रण पर सराहा गया सीएम योगी का काम." (Which translates in English as "Time magazine appreciated Yogi Adityanath; CM Yogi appreciated for his efforts against coronavirus.")



OpIndia also covered it.

Screenshot: OpIndia


Screenshot: ABP Live


Screenshot: Patrika

Ashish Chauhan, CEO of BSE (formerly Bombay Stock Exchange, India) also tweeted and congratulated Yogi Adityanath for getting covered by the Time magazine. He tweeted, "Congratulations Shri Yogi Adityanath Ji for setting an example for the world on how to fight COVID. The UP Model getting applauded and recognized by TIME magazine speaks a lot about efficient governance."

All the media reports were sourced from a 3-page article published by the Time magazine in December 21/28 Indian edition. The article hailed the steps taken by Yogi Adityanath in battling against the coronavirus pandemic and was titled. "Hang in there, better times are ahead."






Claim:

Time magazine has covered and appreciated Yogi Adityanath for his handling of coronavirus pandemic in UP.

Fact Check:

The Logical Indian closely observed and found that there was no byline given on the story. One more thing to observe was that the top left corner of two out of three pages showed, 'Content from Uttar Pradesh'.




BoomLive contacted Time magazine, who confirmed that the report was a sponsored content and not editorial content. Time magazine said, "Confirming that this is sponsored content, as indicated by the 'Content From Uttar Pradesh' language that appears on the article page."

Hence the content is sponsored and not an editorial article of Times magazine. Thus, the Uttar Pradesh government's ad on the Time magazine got covered by Indian media as an editorial content by Time magazine saying the newspaper appreciated Yogi govt. A report by Newslaundry says that the coverage on the Time magazine was earlier in December sent as a press release to journalists by UP govt.

Thus, the claim by Indian media that Time magazine appreciated Yogi Adityanath's methods of handling coronavirus pandemic is misleading.

If you have any news that you believe needs to be fact-checked, please email us at factcheck@thelogicalindian.com or WhatsApp at 6364000343.

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Claim Review :  Time magazine has covered and appreciated Yogi Adityanath for his methods to battle against the coronavirus pandemic.
Claimed By :  Indian media
Fact Check :  Misleading
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Contributors

Yusha Rahman

Yusha Rahman

Fact-Checker

Yusha, an engineer turned journalist with a core interest in sensible journalism. Since the time she worked in an MNC, she saw how fake news was rife to malign images of communities, leaders, etc. This encouraged her to give up her career in MNC and passionately work towards curbing fake news and propaganda.

Bharat Nayak

Bharat Nayak

Founding Editor - Special Project

As the founding editor, Bharat had been heading the newsroom during the formation years of the organization and worked towards editorial policies, conceptualizing and designing campaign strategies and collaborations. He believes that through the use of digital media, one could engage the millennial's in rational conversations about pertinent social issues, provoking them to think and bring a behavioral change accordingly.

Rajath

Rajath

Creative Producer

A free spirit who find meaning in life with the virtue of creativity and doing job par its excellence, animal lover and traveller by heart.

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