Fact Check: No, Coca-Cola Has Not Launched Any Pro-Farmers' Protest Campaign

An image of Coca-Cola bottles labelled with pro-farmers' protest quotes is viral on social media claiming that Coca-Cola has come out in solidarity with the farmers' protest. The Logical Indian Fact-Check team debunks the claim.

India   |   19 Jan 2021 1:33 PM GMT
Writer : Yusha Rahman | Editor : Bharat Nayak | Creatives : Abhishek M
Fact Check: No, Coca-Cola Has Not Launched Any Pro-Farmers Protest Campaign

Image Credit: Hindustan Times

An image of Coca-Cola bottles labelled with pro-farmers' protest slogans has gone viral on social media. In the image, there are two Coca-Cola bottles with the labels: 'Share a coke, with Kisan Ekta' and 'Share a coke, support farmer. Many people are sharing the image claiming that Coca-Cola has launched a campaign to show their solidarity towards the farmers' protest.

Facebook users are sharing the image with different descriptions. A Facebook user Kaur Dillon shared the image with a caption, "Bhagato World Label Company Coca Cola also came in favor of the farmers."

Bhagato World Label Company Coca Cola also came in favor of the farmers.

#26jan_delhi_tractorparade_challenge

#SpeakUpForFarmers

#StandWithFarmers

Posted by Kæür Dïłłœñ on Friday, 15 January 2021


Link of the post can be seen here.

Many Facebook users are sharing the image with Punjabi caption, "See Bhakts, World Label Company Coca Cola also came in favor of farmers, now don't say that those who made Coca Cola are terrorists."


Claim:

Coca-Cola has started a campaign in favour of the farmers' protest.

Fact Check:

The Coca-Cola organisation had launched an ad campaign, "Share a Coke" in India on April 17, 2018, to promote its cold-drink. In this campaign, the bottles were labelled with the tagline, 'Share a Coke' along with the name of relationships like Son, Daddy, Grandma, Sis etc. In this campaign, the labels were created in 12 languages: English, Hindi, Tamil, Telugu, Kannada, Bengali, Malayalam, Oriya, Assamese, Gujarati, Punjabi and Marathi.

An example of 'Share a Coke' labelled bottle.

We were not able to find any media reports or press release about the ongoing farmers' protest in connection to Coca-Cola.

According to The Quint, the Coca-Cola India denied claims of launching a campaign in solidarity of the farmers' protest. Coca-Cola said, "We wish to clarify that The Coca-Cola Company has not launched any such brand campaign. The image in circulation is a gross misrepresentation of our brand and misuse of its identity."

Hence, the viral image showing Coca-Cola bottles labelled with pro-farmers' protest quote is fake.

If you have any news that you believe needs to be fact-checked, please email us at factcheck@thelogicalindian.com or WhatsApp at 6364000343.

Also Read: Fact Check: PIB Fact Check Says Congress Wrongly Claimed 'Chinese FDI Drastically Rose During Modi Regime'

Claim Review :  Coca Cola has started a campaign in favour of farmers protest.
Claimed By :  Social Media
Fact Check :  False
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Contributors

Yusha Rahman

Yusha Rahman

Fact-Checker

Yusha, an engineer turned journalist with a core interest in sensible journalism. Since the time she worked in an MNC, she saw how fake news was rife to malign images of communities, leaders, etc. This encouraged her to give up her career in MNC and passionately work towards curbing fake news and propaganda.

Bharat Nayak

Bharat Nayak

Founding Editor - Special Project

As the founding editor, Bharat had been heading the newsroom during the formation years of the organization and worked towards editorial policies, conceptualizing and designing campaign strategies and collaborations. He believes that through the use of digital media, one could engage the millennial's in rational conversations about pertinent social issues, provoking them to think and bring a behavioral change accordingly.

Abhishek M

Abhishek M

Creative Supervisor

" An engineer by profession, Abhishek is the creative producer of the team, graphic designing is his passion and travelling his get away. In more ways than one, he makes the content visually appealing."

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