Kangana refuses to endorse fairness cream, turns down an offer of Rs 2 crore.
Our country seems obsessed with fairer skin, may be it came with slave mentality from British time.However TV/media has made it worse and whole country seems to have gone crazy about fairer skin where approximately more than 70% share dusky/brown complexion. This not only brings inferiority complex but also punctures our self confidence.
Companies promote their fairness product as key to success and only way to achieve anything in life. Teens being vulnerable are most affected by this mania. This endemic had hold on only girls few years ago, but now boys seems to be conscious about their fairness too. As ‘Stars’ dancing in the tune of ‘such companies’ tell them to be fair to get girls, get success etc. On-screen Queen Kananga Ranut has made a bold statement rejecting 2 crore rupees offer to endorse fairness product.
She said “Ever since I was a kid, I have never understood the concept of fairness. Especially, in such a case, as a celebrity, what kind of an example would I be setting for younger people? I have no regrets about turning this offer down. As a public figure, I have responsibilities,
It’s about my value system. If other stars are doing it, it’s highly irresponsible behavior on their part. But if they feel it is correct, I can’t change their opinion. I strongly feel that people should be responsible for their actions.”
She further added that it is more or less like committing crime, as it affects billions of people and its is clearly misleading them to lose their self confidence.
Guys, girls, all you people, you are beautiful the way you are. Your health and character makes who you really are and for success in any sphere of life you don’t need to be fairer than you are now. Moreover many researches show, these ‘fairness products’ do more harm than good to your skin.
The Logical Indian salutes Kangana for making a statement on the whimsical society we have about fairer skin.