How A Woman Helping Rural Rajasthan With Solar Light And Also Empowering Women

The Logical Indian Rajasthan

March 19th, 2016 / 3:17 PM

solar
Source & Image Courtesy: Youtube

Grass root Entrepreneurship
Ajaita Shah, the CEO of Frontier Markets who is also National Geographic’s Great Energy Challenge grantee is making relentless efforts to provide solar technology products to villages in Rajasthan that are facing energy poverty.  People in those villages, who have been so far deprived of electricity supply are going through a social transformation as they are being introduced to solar technology.

5

Ajaita working in villages of Rajasthan, partnering with brick and mortar retailers to sell solar technology products, including solar lanterns, streetlights and home lighting kits. She is also a microfinance expert has earlier worked on numerous development project across different states of India. She has consulted the World bank about microfinance in South Asia and Latin America.

2

Why is it significant?
Those of us who live in cities can barely manage to make both ends meet without electricity supply. We keep complaining about the power-cuts and how it cause frustration to us. But if viewed from a wider spectrum, the truth is that there are still millions of people in India, bereft of power supply.

3

Their life goes on in utter frustration, despair and hopelessness. Shah’s Frontier Markets teams up with local partner channels like microfinance institutions and field staff to reach out to households and educate them and provide them on high social impact, affordable products and customer service. The company is now working in villages of Rajasthan, partnering with brick and mortar retailers to sell solar technology products, including solar lanterns, streetlights and home lighting kits.

4

Women leading the way
They have also started a programme called Solar Saheli focusing on the women of those communities. These programme is transforming women into solar entrepreneurs as they sell these products and educate the large mass about solar technology. The initiative is slowly making progress in the villages of Rajasthan and helping people.

1

 


 


The Logical Indian community salutes this great initiative to provide electricity supply to people. Nowadays, electricity has become a basic requirement in life. But many parts of India is completely unable to access it. We request respective governments of every state to encourage and incentivize such initiatives so that people can meet basic electricity needs.


Contributors

Edited by :

Share your thoughts..

Related Stories

Solar Pumps Kutch Salt Farmers

Replacing Diesel Pumps With Solar Pumps: This Is How Solar Panel Has Brighten Lives Of Kutch’s Salt Farmers

Education Centres Run By This Duo In Slum And Rural Jharkhand, Are Helping 100+ Kids To Have Quality Education

From Magnetic Shirt Buttons To Solar Dosa Pans, These Youngsters Are Helping Kids To Innovate Solutions For Everyday Problems

Indian Railways Launches First Solar-Powered Train, First In World To Use Solar Panels

Solar Power Is Helping 20,000 Villagers In Karnataka Access Better Healthcare Facilities

How A Young Army Man Turned IAS Officer Is Helping Rural Assam Fight Japanese Encephalitis

Latest on The Logical Indian

News

“Fantastic. Ex-Minister Not Traceable”: SC Slams Bihar Police For Failing To Arrest Manju Verma Linked With Shelter Home Sex Abuse

Others

Goa: Over Formalin Scare In Fishes, Govt Bans Import From Karnataka & Other States

News

Burdened With Debt, Maharashtra Farmer Builds A Pyre & Sets Himself Alight

Environment

In Just 3 Hours Of Rain, Chennai Apartment Collects 1 Lakh Litres Of Water

News

Kolkata-Based NGO Rescues One Out Of 62 Indians Enslaved In Malaysia

News

Head Of Dept Sexually Harassed 28-Yr-Old Trainee Doctor, Post Which She Committed Suicide: CID Report

x

Stories that deserve attention, delivered to your inbox!

Handpicked, newsworthy stories which deserve the attention of a rational generation.