How A Woman Helping Rural Rajasthan With Solar Light And Also Empowering Women

The Logical Indian

March 19th, 2016

solar
Source & Image Courtesy: Youtube

Grass root Entrepreneurship
Ajaita Shah, the CEO of Frontier Markets who is also National Geographic’s Great Energy Challenge grantee is making relentless efforts to provide solar technology products to villages in Rajasthan that are facing energy poverty.  People in those villages, who have been so far deprived of electricity supply are going through a social transformation as they are being introduced to solar technology.

5

Ajaita working in villages of Rajasthan, partnering with brick and mortar retailers to sell solar technology products, including solar lanterns, streetlights and home lighting kits. She is also a microfinance expert has earlier worked on numerous development project across different states of India. She has consulted the World bank about microfinance in South Asia and Latin America.

2

Why is it significant?
Those of us who live in cities can barely manage to make both ends meet without electricity supply. We keep complaining about the power-cuts and how it cause frustration to us. But if viewed from a wider spectrum, the truth is that there are still millions of people in India, bereft of power supply.

3

Their life goes on in utter frustration, despair and hopelessness. Shah’s Frontier Markets teams up with local partner channels like microfinance institutions and field staff to reach out to households and educate them and provide them on high social impact, affordable products and customer service. The company is now working in villages of Rajasthan, partnering with brick and mortar retailers to sell solar technology products, including solar lanterns, streetlights and home lighting kits.

4

Women leading the way
They have also started a programme called Solar Saheli focusing on the women of those communities. These programme is transforming women into solar entrepreneurs as they sell these products and educate the large mass about solar technology. The initiative is slowly making progress in the villages of Rajasthan and helping people.

1

 


 


The Logical Indian community salutes this great initiative to provide electricity supply to people. Nowadays, electricity has become a basic requirement in life. But many parts of India is completely unable to access it. We request respective governments of every state to encourage and incentivize such initiatives so that people can meet basic electricity needs.

Share your thoughts..

Propelled by

VOLVO

Make Your City Safe

Related Stories

Solar Sisters

From Semi-Literate Homemakers To Solar Entrepreneurs. These ‘Solar Sisters’ Are Bringing Electricity To Rural Rajasthan

NGO Bagged UN Climate Solutions Award

The NGO Empowering Women As Clean Energy Entrepreneurs Has Bagged The UN Climate Solutions Award

Solar Tube Wells To Solve The Water Woes Of The Entire Barmer District In Rajasthan

Revolutionary: Germany Builds A Solar City That Produces Four Times More Energy Than It Consumes

World’s First ‘Solar Road’ Is Generating Even More Power Than Expected

[Watch/Read] Cochin International Airport, India’s Fully Solar Powered Airport Is World’s First

Latest on The Logical Indian

News

Mob Lynches A Man To Death In Madhya Pradesh For Alleged Cow Slaughtering

Others

Karnataka: Four Audio Leaks Expose Practice Of Horse Trading, BJP Denies Claims

Others

Yeddyurappa Resigns Before Trust Vote, Kumaraswamy To Take Oath As New CM On Monday

Others

Bhushan Steel Limited Emerges Out Of Bankruptcy As Tata Steel Takes Over

Others

Punjab CM Claims 126% Increase In Treatment Of Drug Addicts Under Drug Addiction Prevention Programme

My Social Responsibility

Across The Country This Start Up Is Eliminating The Information Gap About Welfare Schemes For The Public