How A Woman Helping Rural Rajasthan With Solar Light And Also Empowering Women

The Logical Indian Rajasthan

March 19th, 2016 / 3:17 PM

solar
Source & Image Courtesy: Youtube

Grass root Entrepreneurship
Ajaita Shah, the CEO of Frontier Markets who is also National Geographic’s Great Energy Challenge grantee is making relentless efforts to provide solar technology products to villages in Rajasthan that are facing energy poverty.  People in those villages, who have been so far deprived of electricity supply are going through a social transformation as they are being introduced to solar technology.

5

Ajaita working in villages of Rajasthan, partnering with brick and mortar retailers to sell solar technology products, including solar lanterns, streetlights and home lighting kits. She is also a microfinance expert has earlier worked on numerous development project across different states of India. She has consulted the World bank about microfinance in South Asia and Latin America.

2

Why is it significant?
Those of us who live in cities can barely manage to make both ends meet without electricity supply. We keep complaining about the power-cuts and how it cause frustration to us. But if viewed from a wider spectrum, the truth is that there are still millions of people in India, bereft of power supply.

3

Their life goes on in utter frustration, despair and hopelessness. Shah’s Frontier Markets teams up with local partner channels like microfinance institutions and field staff to reach out to households and educate them and provide them on high social impact, affordable products and customer service. The company is now working in villages of Rajasthan, partnering with brick and mortar retailers to sell solar technology products, including solar lanterns, streetlights and home lighting kits.

4

Women leading the way
They have also started a programme called Solar Saheli focusing on the women of those communities. These programme is transforming women into solar entrepreneurs as they sell these products and educate the large mass about solar technology. The initiative is slowly making progress in the villages of Rajasthan and helping people.

1

 


 


The Logical Indian community salutes this great initiative to provide electricity supply to people. Nowadays, electricity has become a basic requirement in life. But many parts of India is completely unable to access it. We request respective governments of every state to encourage and incentivize such initiatives so that people can meet basic electricity needs.


Contributors

Edited by :

Share your thoughts..

Related Stories

Solar Pumps Kutch Salt Farmers

Replacing Diesel Pumps With Solar Pumps: This Is How Solar Panel Has Brighten Lives Of Kutch’s Salt Farmers

Meet The Duo Cheese-Makers Who Are Empowering Differently Abled Women By Giving Them Jobs

Education Centres Run By This Duo In Slum And Rural Jharkhand, Are Helping 100+ Kids To Have Quality Education

From Magnetic Shirt Buttons To Solar Dosa Pans, These Youngsters Are Helping Kids To Innovate Solutions For Everyday Problems

Indian Railways Launches First Solar-Powered Train, First In World To Use Solar Panels

Solar Power Is Helping 20,000 Villagers In Karnataka Access Better Healthcare Facilities

Latest on The Logical Indian

Exclusive

UPSC Protests Gain Momentum: Aspirants Demand Compensatory Attempt Due To Change In Exam Pattern

News

Prayagraj Kumbh Mela 2019: The Costliest At An Expense Of Rs 4,236 Crore

Awareness

Of Counsel: Not A Gossip-Laden Story Of Modi-Jaitely Politics, But A Retrospective On Their Economic Policies

News

Kerala CM Launches India’s Largest Startup Hub In Kochi With A 1,000-Seat Capacity

News

Uttar Pradesh: Fed Up Of Cows Eating Crops, Farmers Lock Stray Cows In Govt Schools

News

On The Far Side Of The Moon: China Becomes The First Nation To Sprout Seeds

x

Stories that deserve attention, delivered to your inbox!

Handpicked, newsworthy stories which deserve the attention of a rational generation.