Equal Moms: Mother’s Day Campaign 2017

The Logical Indian

January 1st, 2016

21K

SHARES

‘Equal Moms’ film by The Logical Indian features Priya Mallik as an adoptive mom raising the issue of Maternity Leave.

The Challenge

The maternity bill passed in 2016 entitles and extends maternity leave for working moms to 6 months. However, this benefit is applicable only to biological moms. Adoptive working moms who have just got their toddler home and need to spend the same, if not more time and effort mothering their child, find themselves being left out of this 6-month maternity leave benefit. The Logical Indian took up this issue on Mother’s Day 2017 to bring to light the fact that adoptive moms too, deserve the same amount of Maternity Leave.


The Effort

Through a powerful, intriguing narrative, the #EqualMoms film depicts that an adopted child, like any other child, needs his mom as much and raises an important question about whether should be discrimination when it comes to moms & maternity leave.

Bigg Boss 9 contestant and reality TV star Priya Mallik, who stars in the ‘EqualMoms’ film by The Logical Indian, plays the role of a mother of an adopted child, making a point throughout the video that adopted children are the same as biological ones.

Priya Mallik was quoted saying, “I’ve shot this beautiful campaign for the Logical Indian to urge our government to give adoptive mothers a maternity leave just like biological mothers. I hope this campaign garners support from across the nation as this is an issue we need to address.” The video is being shared all across Twitter, Instagram, Facebook among other social media sites and has received support from over 1.6 million viewers.

The Logical Indian sheds light on an important subject and has managed to get the attention of the public. We now have to see if the law does get amended to support equal maternity leave for all moms – adoptive and biological.

Co-founder of The Logical Indian, Abhishek Mazumdar says, “Every mother wants to provide the best care to her child, and it really should not matter if the child was conceived biologically or was adopted.Together, we can get the attention of the authorities and in some small way, enable mothers everywhere to give their children the best care when they most need it.”  

This film is in regard with The Maternity Benefit Amendment Bill, 2016 that was passed by the Lok Sabha. Paid maternity leave, under the 1961 Act, was previously for 12 weeks but this was extended to 26 weeks not covering adoptive moms. The film aims at equal maternity leave period for both adoptive and biological mothers.


You can watch the film here:


She’s a working mom too. Doesn’t she deserve equal maternity l…

As beautiful a feeling as it is to be a mom, it is also equally demanding. The child needs constant attention, care and love. Reason why, the maternity bill passed in 2016 entitles and extends maternity leave for working moms to 6 months. However, this benefit is applicable only to biological moms.Adoptive working moms who have just got their toddler home and need to spend the same, if not more time and effort mothering their child, find themselves being left out of this 6-month maternity leave benefit.Through a powerful, intriguing narrative, the #EqualMoms film depicts that an adopted child, like any other child, needs his mom as much and ask the question should there be discrimination when it comes to moms & maternity leave? This Mother’s Day, The Logical Indian urges everyone to join the #equalmoms conversation.

Posted by The Logical Indian on Saturday, May 13, 2017


The ‘Here and Now’

The film has reached over a hundred thousand viewers and garnered support from all across the country. The Logical Indian community is largely responsible for this and we would like to thank the community and Priya Mallik for joining hands with us in this initiative. We also hope the film implores the government authorities to go over the law and amend it to support biological and adoptive moms equally.

Share your thoughts