[Watch] Reshma Sings A Carol For You & Wishes A Merry Christmas & A Happy New Year

The Logical Indian

December 21st, 2015 / 7:29 PM

Make Love Not Scars in association with The Logical Indian and Ogilvy and Mather release its 4th video in the #EndAcidSale campaign that has brought about global awareness on acid attacks. The fourth video features Reshma singing a Christmas carol with a twist! While most girls Reshma’s age would ask for more materialistic things, Reshma urges her followers to gift her a signature. The signatures collected by Make Love Not Scars will then be filed along with the petition in the Supreme Court in January. It is heartwarming to see an 18-year-old who has been through so much, tirelessly campaign for a cause that she believes in. You might remember Reshma from her previous beauty tips video’s that was widely shared all over the world. If you believe in Reshma’s cause and vision, this Christmas gift her your signature as a sign of solidarity. Every signature counts towards a more hopeful future.

Make Love Not Scars is filing a PIL in Supreme Court in January. this is our last month to get as many signatures and these signatures will be added to support the PIL.

The kind of pain experienced as a result of an acid attack is unimaginable. Victims face traumatizing after-effects including, but not limited to, peeled skin, loss of eyesight and hearing, exposed bone and cartilage, fatal infections, loss of sensation, amputations, skin replacements and grafts and most of all, excruciating pain which lasts for years at an end.

Our Primary demand is to make the availability of acid to common man almost impossible, which includes following laws which needs to be strictly followed:

the requirement of collecting identification of documents from and maintaining a record of those purchasing acid;
sub-divisional magistrate (SDM) to check stocks of acid maintained by different sellers
fine of up to INR 50,000 for not following the rules
educational institutions, laboratories and other institutions required to use acid are required to report the same to the SDM and a person at such institutions is to be assigned the responsibility of monitoring the storage and use of acid

Visit Here & Sign The Petition

Efforts For Good | By Make Love Not Scars in association with The Logical Indian | Communication Partner: Ogilvy India

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Partner Story

Baba Sehgal's Raps Encourages Angry Twitterati To #TakeItLite This World Hypertension Day

Propelled by

Tata Salt

BABA SEHGAL, the rap star is back with a cause. In a bid to create awareness about BP and its symptoms on the ‘World Hypertension Day’ celebrated on 17th May every year. In collaboration with Tata Salt Lite, Baba Sehgal responded to angry twitterati through hilarious raps asking them to #TakeItLite. It is an effort to address people who these days tend to get angry at small things very frequently. More often than not, social media becomes the gateway to vent their anger .‘Choti Choti Baaton Pe Gussa hona’ could be a symptom of hypertension. Baba, in his series of raps, responded to @Neha Dhupia and a bunch of other people who recently ranted on Twitter, asking them to # TakeItLite.

#takeitlite pic.twitter.com/b2KuEhDPWH

— Baba Sehgal (@OnlyBabaSehgal) May 17, 2019

The above activity was an initiative by Tata Salt Lite to create awareness on Hypertension. Twitter is currently abuzz with Sehgal’s raps. Twitterati across the platform have taken to their twitter handles to share #TakeItLite.

#takeitlite pic.twitter.com/2JcTHtBNCZ

— Baba Sehgal (@OnlyBabaSehgal) May 17, 2019

#takeitlite pic.twitter.com/RGhnU1sBQz

— Baba Sehgal (@OnlyBabaSehgal) May 17, 2019

Hypertension kills 7.5 million people worldwide each year, which is more than AIDS, road accidents, diabetes, and tuberculosis combined. Hypertension is the most common preventable cause of cardiovascular and non-communicable diseases throughout the world. Many studies have evidently emphasized that hypertension is a ‘silent killer’, with no warning signs. Therefore, knowing that one’s blood pressure is elevated allows the individual to take some action to mitigate the rising blood pressure, thus preventing fatal diseases.

Tata Salt Lite is a 15% low sodium salt and it is specially designed to provide consumers a convenient means to take preventive measures towards keeping the blood pressure in check. The campaign is another creative attempt to engage and educate consumers.

The Logical Indian appreciates the initiative of Tata Salt Lite to make people aware of hypertension that is otherwise overlooked by people; a small step towards sensitizing people to help them make a conscious choice of consumption.

[Watch] Reshma Sings A Carol For You & Wishes A Merry Christmas & A Happy New Year

The Logical Indian

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Baba Sehgal's Raps Encourages Angry Twitterati To #TakeItLite This World Hypertension Day

Tata Salt

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