
Impact of World Cup 2023: India Witnesses TV Sales Boom, Retailers Struggle to Keep Pace, Says Study
With the ICC ODI Cricket World Cup in full swing, Indian cricket aficionados are avidly following the live matches on their television screens. Contrary to the prevailing Shradhh rituals that traditionally discourage Hindus from purchasing new electronics and appliances, the passion for cricket has led to a significant surge in TV sales across the country.