Be A True Ally To The Women In Your Life #ShareTheLoad

Propelled by

Ariel India

February 14th, 2019 / 4:15 PM

Share The Load

Women empowerment is one of the most important words of the present times. It is not a mere phrase but it rather represents a movement, which has been pending for the longest time. However, many have a misconception that educating women, “letting” them work, etc. is all that women empowerment is all about. However, the concept of women empowerment is more of an umbrella term. It intends to involve society as a whole, including men.

We always encourage and applaud a woman who successfully balances both work life and her household. But won’t it be easy for that woman if the load of the work is shared? We see that in our society a woman’s primary role is seen as that of a homemaker. At the same time, her personal likes, aspirations, and dreams are forced to be put on the backburner because of the undue expectation that she has to single handedly manage the household while balancing her career. To give credit where it is due, the times are changing. Men and women of the house are increasingly sharing the workload. However, one can also not turn a blind to the fact that a lot more still needs to be done.

Driving home the same concept, popular brand Ariel has come up with brilliant communication.

The video shows a mother speaking to her married daughter over the phone, all whilst cleaning the mess her son has created. She is absolutely heartbroken when her daughter says that she plans to quit her job since juggling both a demanding job and her household has become too overwhelming. It is during this time that she realises that while she and her husband as parents left no stone unturned to give an all-round upbringing to their daughter, they somewhere forgot to teach their son some basic life skills like cooking and doing laundry so that they grow out to be equally responsible in doing household chores. This is not a story of just one family, but of families across the country. These are some things which everyone must know, not for any other reason, but simply because these are basic tasks which are absolutely essential to survive. And, they make you capable to be equal partners tomorrow!

As Ariel raises an important question-is household work only a woman’s job? We need to ask ourselves the same question. A recent study revealed that the unpaid work done by women around the world amounted to 43 times the annual turnover of Apple Inc. It is high time we share the load and change the narrative that household work is the “duty” of a woman. As the video shows, contributing to the household work is not only a daughter’s work, but the son must contribute his bit too. It is also important for the parents to instil a sense of responsibility in their children, irrespective of their gender so that at any juncture of their lives, they are not completely dependent on another person for basic tasks like these. Ariel has been consistently driving this message and addressing the inequality within households since 2015. The Logical Indian applauds Ariel for coming up with such a brilliant video for depicting such an important concept.

Related Stories

Gender Equality Teach Kids

First Step Towards Gender Equality, Teach Your Kids To #ShareTheLoad Irrespective Of Gender

“You Need To Understand That Your Husband Accepted You Even After Your Disability”

Do You Want To See Your Future? This Interactive Video Opens Up The Future In Front Of Your Screen

My Story: The Superstition Still Persists. If You Marry A Devadasi, You Will Be Cursed For The Rest Of Your Life

My Story: Don’t Be A Part Of A Rat Race And Call It A Life. Life Is Moments Shared With Your Loved Ones

Ever Dreamt Of Playing Cricket With Brett Lee? Now Your Dream Can Come True

Latest on The Logical Indian


In a First, Girls Can Now Take Admission In Sainik Schools


Govt Sends Questionnaire To Flipkart, Amazon Alleging Deep Discounts


Sudden Increase In Water Tanker Prices Leaves Chennai Residents In Dismay


Specially-Abled Woman With Callipers Asked To Take-Off Her Jeans At Kolkata Airport


Fact Check: No, India Is Not Debt Free, Still Owes Billions To World Bank


Former Anti-Corruption Body Head Joins Reliance As An Independent Director


Stories that deserve attention, delivered to your inbox!

Handpicked, newsworthy stories which deserve the attention of a rational generation.