Did You Know That Every Time You Shop, You Stand A Chance To Change An Underprivileged Child’s Life?

Propelled by

P&G Shiksha

June 27th, 2018 / 4:09 PM

We would like you to meet Appu, an innocent little boy, just like any other child of his age. Now, what do you think a day in the life of a boy his age would look like? You would say that it would consist majorly of making friends, playing and going to school. However, that is not the case with Appu.

The heart-warming video below shows Appu’s story and his desire to study, but he can’t because there is no school in his village. It is especially gut-wrenching to witness the dilemma of Appu’s father, who is unable to fulfil his son’s wish and is forced to make excuses every time his son asks about going to school. A few months later, Appu’s father gets to know that a new school is constructed in their village by P&G Shiksha. Watch what happens next!



This video has struck a chord with a lot of people including celebrities and many of them are sharing it on social media.


https://twitter.com/iTIGERSHROFF/status/992351267518230529





There are many kids like Appu, who are waiting for their life to be transformed. Which is now possible!

Every time a P&G product like Whisper, Ariel, Pantene, Head and Shoulders is purchased, a part of the money goes towards building and supporting schools for children through its flagship CSR program P&G Shiksha.

P&G Shiksha was launched in 2005 with an aim to provide children access to schools, irrespective of the background they come from.

The Logical Indian commends P&G Shiksha’s efforts towards providing an access to education for all which is every child’s right. It is also appreciable that this campaign encourages consumer participation towards the cause just by making simple brand choices. So, will you #ChooseForChange?

Related Stories

Girls Run Barber Shop

Girls From UP Run Barber Shop, Smashes Gender Stereotype One Shave At A Time

Bittu Underprivileged Child School

It’s Through Your Everyday Choice That An Underprivileged Child Can Attend School Today, Read To Know More!

Displaced children education

Migrant Kids Across The World Can Fill Up Half A Million Classrooms If Given A Chance: Report

Solar Steam Ramakrishna Mission

Chennai: This Man Cooks 120 Kilos Of Rice Every Meal For 650 Underprivileged Children With A Solar Steam System

What If Every Thought, Every Action Of Yours Were To Receive Marks?

Maggi

Always Been Curious Of How MAGGI Is Made? Now Is Your Chance To Find Out!

Latest on The Logical Indian

News

Hindu Priest Attacked Near A Temple In New York’s Queens Area; One Arrested

Get Inspired

Power Of RTI: Five Times Right To Information Act Helped Unearth Major Scams

News

Men Are Migrating For Marriage More Than Ever, Figure Doubles In The Last Decade

News

Nirbhaya Rapist’s Photo Appears On Poll Hoarding, EC Issues Notice To Punjab CEO

News

Health Ministry Bans Use Of Antibiotic Colistin For Animal Food Industry

News

First In India: Andhra Pradesh To Reserve 75% Private Jobs For Locals

x

Stories that deserve attention, delivered to your inbox!

Handpicked, newsworthy stories which deserve the attention of a rational generation.