Today’s Kids Have The Hunger To Do More; This Initiative Can Help Parents Recognise It

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November 29th, 2017 / 4:17 PM

Passion Paathshala Horlicks

Every parent wishes that their kids grow up to become accomplished dancers, singers, athletes, artists, scientists, authors etc. It takes a careful and sustained nurturing of the talent before the talent burgeons into results and achievements. However, for a child, the world is full of limitless possibilities. Every child has the hunger to do more.

The parents and the society take up this responsibility collectively, to identify and nurture the talent. Before the talent can bloom, children and parents have to identify the beautiful potential. In this light, Horlicks is trying to bridge the gap with a beautiful campaign which endeavours to highlight the multi-faceted personalities of children.


Recently, Horlicks organised Passion Paathshala in collaboration with iTrust, a talent mentorship programme aimed to explore the innate hunger in the children. For this first-of-its-kind talent mentorship programme, they approached parents and children who were selected to perform in the fields of music, painting, dance, etc. The parents were then invited to see their kids perform. Some of the kids were expert in karate, some were brilliant singers, some accomplished painters and so on, and their parents expected them to showcase the same talents after the completion of the programme.

Instead, when the curtains opened, the kids started to perform another talent they had newly acquired in the workshop. The painter sang, the karate student danced and the mesmerised parents sat in the audience and cheered their hearts out. All the kids showcased the new talent they had picked up during the workshop.

The surprised and proud parents had only thing to say, that they never realised their kids have multiple talents in them. The aim of the workshop was to inspire parents to encourage different interests in their kids. The amazed expressions of the parents after seeing their kids express their versatility with such aplomb left no doubt about the success of this initiative.

It may happen that a child who is a brilliant painter may also want to learn martial arts, similarly, a talented writer can also have the potential to be a classical dancer. Even if the child is originally good in one talent, that one talent does not have to define him/her. Kids want to explore new things and hobbies and parents should encourage them to do so.

Perhaps, the only question remaining is that how do parents and children identify the seeds of talent at an early age. In this regard, Horlicks has launched the ‘Passion Test **, a questionnaire comprising 25 questions. The questionnaire envisions to help parents find their kids’ chief interest areas and suitable professions based on their likes and dislikes.

The Logical Indian appreciates this initiative by Horlicks and hopes more and more parents will encourage their kids to pursue their interests, unhindered.


*The opinions expressed in this article are completely published in the author’s own opinion.

** The Passion Test has been designed and provided by iTrust. GlaxoSmithKline Consumer Healthcare Ltd. (GSK) makes no claims, promises, or guarantees about the accuracy, completeness, or adequacy of the contents/results of this test counseling which are for information purposes only.

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