This Paathshala With A Twist Has Struck A Chord With Parents Across The Country

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December 26th, 2018 / 6:46 PM

Horlicks Passion Paathshala

We live in a time when opportunities are galore. All that is needed is to realize the passions of the child and the child can even reach the stars.

Horlicks understands that kids should not be limited to a particular craft and should be given the opportunities to expand their horizons.

To drive home the same understanding to parents, Horlicks started the Passion Paathshala. Horlicks also released a brilliant video to support it. The video which starred real parents and their kids struck a chord with many. A clear testimony to it is the fact that the video was watched a staggering 21 million times! The number alone speaks for itself. It only proves that the parents want no stone unturned to help their children explore everything and learn all that they wish for.

Through this campaign, Horlicks achieved much more than what was set out for. The success of the campaign was immense, the testament to the same is the number of views on their video. Their video posted on Facebook alone garnered 1,97,000 reactions, 1,600 comments and over 5,000 shares! The campaign was lauded by several parents. Famous and well-known “mom-bloggers” like Mother On The Run, Artsy Craftsy Mom, Mom Junction and First Moms Club among others shared their point of view on the campaign and need for children to be inspired to learn, grow more.

The campaign got a lot of good press with popular platforms like The Hindu and Firstpost speaking highly of this Paathshala with a twist.

Prominent celebrities like Ayushmann Khurrana, Riteish Deshmukh and Lakshmi Manchu  have also lauded and talked about this initiative by Horlicks.

With all the goodwill and appreciation garnered from all the quarters, to say that the campaign was a grand success will not be wrong.

The Logical Indian appreciates the fact that a reputed organisation like Horlicks thought in this direction. It is indeed important for parents to provide their children with a wholesome environment to grow, flourish and become an asset to the society they live in.


The views, opinions and recommendations expressed in this article are solely those of the author.

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