“There Is A Human In My Forest”; Anti-Deforestation Ad Banned For Being Too Political

The Logical Indian Crew

November 14th, 2018 / 7:59 PM

Deforestation Ad

Image Credit: Youtube/Iceland Foods

A few months back, a heartwrenching video of an orangutan trying to protect his forest, his home being mowed down by a bulldozer went viral. This video managed to awaken the collective conscience of the human population towards the damage our greed is costing to our environment. Inspired by the same incident, Greenpeace Netherlands produced an advertisement taking this as a background and sending a message against excessive palm oil usage which has led to rampant deforestation. However, Clearcast, the body which vets the ads before they are broadcasted to the public banned the ad saying that it was politically sensitive.


“There is a human in my forest”

The animated advertisement features a little girl in whose room a “Rang-tan” enters and wreaks havoc. Rang-tan throws away her stuff and looks particularly intrigued by the shampoo bottle which says “with palm oil”. The girl can be heard saying, “There is a rang-tan in my room.” She then commands it to leave, but not before asking what it was doing at her room in the first place. It is at this moment when the Rang-tan narrates its story, “There is a human in my forest, I don’t know what to do.”

 

 

Greenpeace Netherlands made this video which was then repackaged by retailer Iceland Foods, to draw people’s attention towards the rampant deforestation which robbing wild animals of their habitat.

As reported by Scroll, Clearcast said that the reason for banning this advertisement was the involvement of Greenpeace and its a breach of country’s ban on political advertising.


Palm oil and deforestation

Palm oil is a variety of vegetable oil extracted from the seeds of oil palm. The trees are grown in abundance in plantations in Indonesia and Malaysia. As reported by Independent, around 66 million tonnes of palm oil is produced every year. Also, palm oil is found in almost half of the packaged good in UK supermarkets. It is used in products like shampoo, candles, lipstick, chocolate and bread.

It may be noted that oil palms are grown in low-lying, tropical regions. Such areas are home to an array of endangered species like orangutans, rhinos and tigers. More particularly orangutans because they live high in the forest canopy and their habitat is the prime target for expanding the palm oil operations. A news report by Greenpeace found that palm oil suppliers to the world’s largest brands have cleared more than 1,300 square kilometres (500 square miles) of rainforest — an area the size of the city of Los Angeles — since the end of 2015. The sheer number of these animals that may have lost their natural habitat is outrageously high.


Contributors

Written by : Shraddha Goled

Edited by : Bharat Nayak

Related Stories

Anti-Hartal Year Traders

Too Many Bandhs Hampering Businesses, Kerala Traders Declare 2019 The ‘Anti-Hartal Year’

Palm Oil Norway

In A Historic Move, Norway To Stop Its Biofuel Industry From Buying Palm Oils Linked to Deforestation

Deforestation Palm Oil Jakarta

Deforestation-Linked Palm Oil Still Finding Its Way Into Top Consumer Brands: Report

Joy Rides Without Elephants

In A Welcome Move, Uttarakhand HC Banned Animal Rides At National Park

Bengaluru: Two-Stroke Autos To Be Banned From April 2018

glitter

Why Do Scientists Think That Glitter Should Be Banned? All You Need To Know About It And Its Harmful Effects

Latest on The Logical Indian

News

Five Men Made To Enter 14-Foot-Deep Manhole For UP Govt’s Jal Nigam Work, Lose Their Lives

News

“A Political Giant, Lost A Valued Friend” PM On Arun Jaitley’s Demise; Condolences Pour In

News

Government’s Measures To Boost Economy: The Most Important Highlights From Finance Minister’s Speech

News

FATF Puts Pakistan On ‘Enhanced Blacklist’ After Failing To Curb Terror Financing

News

To Revive India’s Economy, Finance Minister Announces Cheaper Loan, Relief For Investors

News

MCI Issues Notice To Uttar Pradesh University Over Ragging, Threatens To Restrict Admissions For One Year

x

Stories that deserve attention, delivered to your inbox!

Handpicked, newsworthy stories which deserve the attention of a rational generation.