Ajit Mohan is leaving Snap after nearly four years at the Snapchat parent, with the company turning to its Europe chief Ronan Harris to lead its global advertising business.
Mohan will step down as Chief Business Officer on December 31, 2026, while Harris has been appointed Chief Commercial Officer, reporting to CEO Evan Spiegel and taking charge of advertising sales and go-to-market operations.
Why Ajit Mohan Is Leaving
Mohan informed Snap on September 3 that he would leave to pursue other opportunities. In its regulatory filing, Snap said his decision was not linked to any disagreement over accounting, strategy, management, operations, policies or practices.
Mohan has since explained that the decision was personal. In a LinkedIn post, he said his family had stayed back in Singapore and that, over the past two years, he had been commuting between New York, Los Angeles and Singapore, along with occasional trips to London, Dubai and Bengaluru. He said he was now “coming home” and wanted to spend more time with his family.
Mohan joined Snap in November 2022 as President of APAC and became Chief Business Officer in February 2025. Before Snap, he was Meta’s Vice President and Managing Director for India and earlier led Hotstar.
Ronan Harris Takes Charge
Snap has promoted Ronan Harris, who has led its business across Europe, the Middle East and Africa for nearly four years, to the new Chief Commercial Officer role.
Harris will oversee Snap’s global advertising sales and go-to-market organisation, with the company specifically pointing to advertising revenue growth and relationships with advertisers and agencies as priorities.
His track record in Europe is one reason the appointment stands out. Snap said Europe delivered 10 consecutive quarters of double-digit year-on-year revenue growth through Q2 2026. Revenue in the region grew nearly 40% in the first half of 2026. Harris previously spent more than 17 years at Google, where he worked on its advertising business across EMEA and most recently served as Vice President and Managing Director for the UK and Ireland.
Snap’s Advertising Numbers
The leadership change comes as Snap’s business is showing improvement, although advertising revenue is growing more slowly than overall revenue.
Snap reported Q2 2026 revenue of $1.599 billion, up 19% from $1.345 billion a year earlier. Advertising revenue rose to $1.283 billion from $1.174 billion, an increase of about 9%. Other revenue grew to $316.5 million from $171.4 million.
That distinction matters. Snap’s total revenue growth was helped significantly by its other revenue business, which includes subscription revenue. The company said the increase was driven by higher subscription revenue and growth in the number of subscribers.
At the same time, Snap’s advertising monetisation metrics improved. Average revenue per user rose to $3.25 in Q2 from $2.87 a year earlier. The company had 971 million monthly active users and 493 million daily active users during the quarter, with DAUs up 5% year-on-year.
Profitability Still Matters
Snap’s financial position also improved in Q2, although the company remained loss-making on a GAAP basis.
Net loss narrowed to $164 million from $263 million in the year-ago quarter. Adjusted EBITDA increased to $250 million from $41 million, while free cash flow rose to $121 million from $24 million.
CEO Evan Spiegel has said the company expects to reach full-year GAAP net-income profitability in 2027.
For Harris, the immediate job is therefore closely tied to the advertising numbers. Snap has a large and growing user base, but advertising remains its main source of revenue. In Q2, advertising accounted for roughly 80% of total revenue.
The company will now look to Harris to build on the growth seen in Europe while running its global advertising sales organisation. Mohan, meanwhile, is expected to remain with Snap through the end of December before leaving the company.
The Logical Indian’s Perspective
Snap’s leadership change is more than an executive reshuffle. Ajit Mohan’s decision reflects the personal realities that can shape high-pressure global careers, while Ronan Harris steps into a role critical to Snap’s advertising business. The transition also comes as Snap works to improve monetisation and move towards profitability.
For readers, the story offers a useful look at how leadership, family priorities and business performance can intersect, without reducing a personal decision to corporate speculation.
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