The global cosmetics industry has been taking a strong stance on adopting cruelty-free standards to ensure both quality and sustainability.
India’s homegrown brand, Insight Cosmetics, started in 2012 in Mumbai with just one product, Sindoor. The brand today has a wide portfolio of over 1000 SKUs across makeup, skincare, body care, and fragrances.
Insight Cosmetics aims to reshape beauty standards in the country by placing product safety, dermatological credibility, and innovation at the centre of the cosmetics industry.
Insight Cosmetics’ Cruelty-Free Campaign
To champion its cruelty-free approach, the brand has taken a strong stance with its latest campaign featuring Nataša Stanković.
The ad campaign displays the in-sync ideology of both the brand and its ambassador, Nataša Stanković, focusing the entire theme on choosing safe over glamorous.
The campaign’s agenda is simple yet powerful: to educate consumers on the importance of choosing products that meet dermatological benchmarks for skin safety and clean beauty formulations, rather than being swayed solely by the glamorization of cosmetics
Teamed up with Natasa, Insight Cosmetics promises its consumers to deliver skincare products that prioritise skin safety, comfort, and long-term skin health.
Driven To Deliver
Driven by the belief that there are no shortcuts to skin safety, Insight Cosmetics has built this campaign on a strong R&D foundation. The brand focuses on developing products using high-performing, skincare-grade ingredients backed by advanced cosmetic science and dermatological testing. Rather than chasing quick trends, Insight Cosmetics emphasises research-led formulation, ensuring that performance and safety go hand in hand for long-term skin health.
Mr. Mihir Jain, Director at Insight Cosmetics, has stated that the brand aims to shift the focus from fleeting beauty trends to what truly matters—safety, trust, and informed choices.
The Logical Indian Take
At The Logical Indian, we believe that beauty is most meaningful when it is rooted in authenticity, confidence, and care for one’s well-being. In a time when appearances often take precedence, it becomes important for beauty brands to encourage informed and skin-safe choices rather than superficial ideals. Insight Cosmetics’ campaign reflects this shift by reinforcing the idea that true beauty comes from prioritising skin health, safety, and trust. By staying true to this belief, the brand sets a thoughtful precedent for embracing beauty that is both responsible and real.
