Ludhiana, Punjab –The story of Bonn Group is a powerful example of how a simple idea, rooted in sincerity and quality, can grow into a nationwide movement. What began in 1985 as a small bakery initiative in Ludhiana has today become a household name in India’s FMCG sector, shaping how the nation consumes bread, bakery items, and premium snacks.
Starting with everyday bread made with the promise of purity and trust, Bonn gradually became a part of daily life in Punjab and later across North India. Generations grew up relying on its Wholewheat, Brown, and Sandwich Bread-products that carried the company’s trademark consistency and care. Over the years, Bonn built one of the strongest consumer beliefs in the category: “Bread Matlab Bonn.”
Americana: The New-Age Snacking Vision
In 2016, Bonn Group expanded its ambition with the launch of Americana, a premium biscuit and cookie brand created to appeal to India’s fast-growing snacking generation. Americana focused on delivering indulgence with quality-introducing varieties that catered to modern tastes while retaining the warmth and authenticity associated with the parent brand.
Today, Americana’s range spans crunchy cookies, cheese crackers, digestive biscuits, and rich crème biscuits, delighting families across age groups. Its success lies in blending global sensibilities with local flavours-a principle that came to life with the launch of the OG Coconut Cookie, proudly celebrated as India’s first Coconut Cookie. Aromatic, crunchy, and instantly addictive, it became a national favourite.
Iconic Campaigns That Strengthened Its Identity
Americana’s storytelling has played a pivotal role in shaping its national recall. The widely appreciated campaign “Taste Jo Karde Deewana” featuring Sonam Bajwa brought alive the essence of Punjabi warmth and flavour.
In 2024, the brand expanded its presence further with a high-impact national campaign fronted by Katrina Kaif: “Crunchh Bole Toh Americana Coconut Cookies.”
Katrina’s universal appeal and modern persona positioned Americana as a youthful, premium, and truly pan-Indian brand.
Leadership Perspective: A Future Fueled by Consumers & Partnerships
Director of Bonn Group, Mr. Amrinder Singh, continues to guide the organisation with a clear consumer-first philosophy. Speaking on the brand’s mission, he notes:
“Consumer choices shape every successful brand, and partnerships help those choices grow stronger. At Bonn, we are committed to evolving with our consumers while building meaningful business associations. These two pillars continue to guide our progress and push us towards new milestones.”
More Than a Business: A Legacy of Reinvention and Responsibility
Through decades of growth, Bonn Group has remained committed to quality, innovation, and responsible practices. Its journey-from bread to biscuits, from Punjab to global shelves-is a testament to what Indian entrepreneurship can achieve with clarity of vision and perseverance.
Today, Bonn stands as one of India’s most trusted FMCG Groups-balancing legacy with reinvention, and local roots with global aspirations.
About Bonn Group
Founded in 1985 by Mr. Manjit Singh, Bonn Group is a leading FMCG company headquartered in Ludhiana, Punjab. The company specializes in Bread, Biscuits, Cookies, Cakes, and Rusk, with a strong market presence across North India. Bonn exports its products to 55+ countries across three continents.
The Group has received multiple recognitions including the National Award for Quality Products and certifications such as:
- HACCP by DNV (Netherlands)
- ISO 9001:2000 by DNV
- BRC Certification
- BIS Approvals
Bonn operates 11 manufacturing plants, supported by a fleet of 500+ logistics vehicles and an in-house packaging development unit. It is also a pioneer in industrial-scale cookie production in India. To cater to evolving modern consumers, the company introduced La Americana Gourmet, a premium range with No Added Preservatives, designed for lifestyle-focused food choices.
