What An Idea! Pune Entrepreneur Upcycles Discarded Tyres To Make Footwear, Raise Environment Awareness

Supported by

Entrepreneurs leave a mark with their ‘ideas’ and the impact gets magnified when it solves major societal issues along with providing value.

Such is the story of Pooja Badamikar, a Pune-based entrepreneur, who has used her education and idea to up-cycle discarded tyres and turn them into pretty footwear, thereby offering an environment-friendly lifestyle choice.

‘One billion tyres are discarded annually in the world. I started working with help of local cobblers and made two prototypes. That’s how the journey began,’ Badamikar told ANI.

Maharashtra: Pooja Badamikar, a Pune based entrepreneur upcycles scrap tyres to make footwear.She says, ‘One billion scrap tyres are discarded annually in the world. I started working with help of local cobblers & made two prototypes. That’s how the journey began.’ (22.12.2020) pic.twitter.com/ffWn6vSZPS

— ANI (@ANI) December 22, 2020

A post-graduate in renewable energy, Badamikar has been working on converting scrapped tyres into footwear for the last two years. With her footwear brand ‘Nimital’, she has been offering a sustainable alternative and hence controlling pollution which would have increased with a plastic sole that is usually used in footwear.

‘Worldwide we generate around 1 billion scrapped tyres every year. So, I started thinking as to what can be made from tyres that can be used on a daily basis and at the end footwear was my conclusion,’ she added.

Speaking about her journey, the entrepreneur said that she had quit her job in the IT sector in 2018 and started with Nimital. It was the same year she was awarded the ‘Upcoming Woman Entrepreneur’ award with Start-Up in India competition. By recycling the tyre into footwear the environment has been saved in many ways, she emphasised.

‘Conventionally we use version rubber or plastic material as sole for footwear but we have replaced it with upcycled tyre and by that, we are helping to reduce the landfills, secondly we are helping to reduce the material like plastic to come to market and the third thing is we are reducing the use of resources such as oil and water which otherwise might have been consumed for manufacturing of that plastic or version rubber,’ Badamikar said while explaining the process.

‘This is an alarming condition for all of us because the garbage levels are increasing around us, we have to reduce it and upcycling is the key to the new world,’ she added.

Also Read: Edtech Start-Up Vedantu Launches ‘Child Safety Policy’ To Provide Safe, Secure Learning For Kids

#PoweredByYou We bring you news and stories that are worth your attention! Stories that are relevant, reliable, contextual and unbiased. If you read us, watch us, and like what we do, then show us some love! Good journalism is expensive to produce and we have come this far only with your support. Keep encouraging independent media organisations and independent journalists. We always want to remain answerable to you and not to anyone else.

Leave a Reply

Your email address will not be published. Required fields are marked *

Featured

Amplified by

P&G Shiksha

P&G Shiksha Turns 20 And These Stories Say It All

Amplified by

Isha Foundation

Sadhguru’s Meditation App ‘Miracle of Mind’ Hits 1 Million Downloads in 15 Hours, Surpassing ChatGPT’s Early Growth

Recent Stories

Gujarat Bridge Collapse: 9 Dead, 6 Injured as 40-Year-Old Gambhira Bridge Crashes into Mahisagar River

IAF Jaguar Fighter Jet Crashes in Rajasthan’s Churu, Pilot Killed; Probe Underway

Man Dies After Being Sucked Into Plane Engine at Italy’s Milan Airport; Major Security Breach Under Probe

Contributors

Writer : 
Editor : 
Creatives :