National Protein Day serves as a powerful reminder of the importance of protein in daily nutrition, especially in a country where 80% of Indians suffer from protein deficiency. As a brand committed to building a stronger India, Nutrela extended its flagship campaign, “India Ko Strong Banate Hain, Nutrela Khate Hain,” with an initiative to bring more smiles and empower our society with health and happiness.

Partnering with Robinhood Army, a volunteer-driven organization that provides nutrition to the underprivileged society by distributing fresh cooked food, Nutrela supported this noble deed and provided protein-rich meals to children in Delhi and Kolkata, ensuring that they receive the nourishment they need to grow strong and healthy.

This is only the beginning. With India’s high protein deficiency, Nutrela has been committed to spreading awareness and making high-protein food accessible through its range of 100% vegetarian protein-rich products through generations since the last 4 decades. This initiative reinforces its mission: to bring protein to every plate and a smile to every face.

“We believe that nutrition is the backbone of a strong and healthy India. Our partnership with Robinhood Army on National Protein Day is a step towards ensuring that protein-rich meals reach those who need them the most. Seeing the smiles on these children’s faces reinforces our commitment to spreading awareness about the importance of protein in daily diets. Together, we can build a stronger, healthier future for all.” – Team Nutrela

As India’s trusted protein brand, Nutrela remains dedicated to fighting protein deficiency and ensuring that every Indian has access to affordable, high-quality protein sources. This initiative is just another step towards a stronger, healthier India.

The Logical Indian’s Perspective

Nutrela’s initiative exemplifies how brands can contribute to societal well-being by addressing pressing issues like malnutrition. By collaborating with grassroots organisations like the Robinhood Army, they demonstrate how collective efforts can create meaningful change. As we reflect on this campaign, it prompts us to ask: How can each of us contribute towards building a stronger and healthier India? Share your thoughts in the comments below!