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Kerala Police’s D-DAD Initiative Helps 385 Children Overcome Digital Addiction, Promotes Safer Internet Use

A Kerala Police initiative combats digital addiction, rescuing hundreds of children through counselling and therapy.

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The Kerala Police’s Digital De-Addiction (D-DAD) programme has achieved significant success in addressing digital addiction among children. Since its inception in March 2023, the initiative has helped 385 children overcome excessive mobile phone and internet use over a span of 15 months. With a total of 613 cases addressed, the programme operates across six districts:

Thiruvananthapuram, Kollam, Thrissur, Kochi, Kozhikode, and Kannur. It collaborates with the Departments of Health, Women and Child Development, and Education to provide free counselling and therapy for children up to 18 years old. Parents and teachers play a crucial role in identifying affected children and supporting their recovery.

Progress and Impact

The D-DAD programme has been instrumental in identifying and treating children addicted to online games, social media, and porn sites. In Kochi alone, 80 children have been rehabilitated from smartphone addiction, with 210 students diagnosed through smartphone addiction tests. The centres employ psychologists and police coordinators to assess the level of addiction using internet addiction tests and provide appropriate therapy.

The programme’s success can be attributed to its comprehensive approach, which includes awareness campaigns for parents and educators. ADGP Manoj Abraham has expressed plans to expand the programme across all districts in Kerala, highlighting its success and the need for broader coverage. “We aim to protect children from harmful digital influences while guiding them towards healthier habits,” said a programme official.

The programme’s impact extends beyond rehabilitation; it also educates families about responsible digital practices. By engaging with schools and community groups, D-DAD promotes a culture of digital literacy and safety. This proactive approach has been welcomed by parents, who appreciate the support in managing their children’s digital activities. “The D-DAD programme has been a lifeline for us. It helped our child overcome gaming addiction and focus on studies again,” shared a grateful parent.

Background: Rising Digital Addiction Concerns

The D-DAD initiative was launched in response to growing concerns over digital addiction among children, exacerbated by increased internet use during the COVID-19 pandemic. Kerala, with its high internet penetration, has seen cases of children engaging in harmful online activities, including financial losses and exposure to inappropriate content. The programme aims to ensure safer internet use by educating parents and children about responsible digital practices. Kerala Police has been proactive in tackling online crimes against children through operations like P-HUNT, which target child pornography networks. The D-DAD programme represents a preventive approach, focusing on rehabilitation rather than punitive measures.

The Logical Indian’s Perspective

The D-DAD programme demonstrates a proactive and compassionate approach to addressing digital addiction, emphasizing collaboration between law enforcement, healthcare, and education sectors. By focusing on rehabilitation rather than punishment, it sets a positive precedent for other states to follow. This initiative highlights the importance of addressing modern challenges with empathy and understanding.

As digital technologies continue to evolve, it is crucial for society to adapt and ensure that these advancements benefit rather than harm our children. How can such initiatives be scaled up to tackle the broader societal challenges posed by digital addiction? What role can community engagement and education play in fostering a safer digital environment for children? Share your thoughts with us!


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