A Pune housemaid has become an internet sensation after her visiting card seeking work went viral. It all started with a kind and creative gesture by her employer.
Geeta Kale, who works as a domestic help around Bavdhan area in Pune, was upset after losing a job that led to an income deficit of almost Rs 4,000. Seeing her despair, one of her other employers, Dhanashree Shinde, decided to help her ‘Maushi’ out.
Shinde used her branding skills to create a smart business card for Kale. She then designed and printed 100 business cards, all within a day. She also guided Kale to distribute the cards in the neighbourhood, with the help of the society watchman.
And here she is! Geeta Maushi with her Card! #Pune #Trending #ItWentViral pic.twitter.com/kISTGqHkdH
— Dhanashree (@dhanyashinde) November 6, 2019
This small step resulted in a response that neither of them saw coming. A picture of the visiting card soon went viral on social media and Kale’s phone hasn’t stopped buzzing since then.
“Ghar Kaam Maushi in BAVDHAN. Aadhaar card verified,” says the adorable card. From sweeping and mopping to roti-making, the card lists the various services Kale provides, along with the monthly charge of each.
Yashwant Deshmukh/Twitter
Soon, job offers poured in from all over the country. Overwhelmed by the constant inquiries, Kale had to hand over her phone to Shinde, to manage all the enquiries. Shinde, who sifted through the messages, was surprised – from Red FM to news channels, everyone wanted to reach Kale.
The story of the duo first came to light when Asmita Javdekar, Founder and Creative Nurturer at Aatman shared the story on Facebook. “This seemingly small step taken towards extending help catapulted into an unimaginable reaction,” reads her post.
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