A recent story circulated on social media claimed that Patanjali, a well-known Indian consumer goods company, was selling a spice mix for beef biryani. This claim sparked controversy given the company’s positioning in the market and the sensitivities surrounding beef consumption in India, where it is often associated with religious sentiments. The fact-check article aims to clarify the veracity of this claim and address the misinformation spreading online.
Claim
The claim made in the original story is that Patanjali is selling a spice mix specifically for beef biryani. This assertion was presented as factual but is under scrutiny for its authenticity.
Fact
The investigation revealed that the image circulating on social media was a morphed photo and not an actual product from Patanjali. The company has not launched any beef biryani spice mix. This misinformation appears to have been created to mislead consumers and provoke reactions based on communal sentiments. The top three sources confirming this fact include:
- Boom Live
- Alt News
Conclusion
This fact check falls under the category of False Content, as the information presented about Patanjali selling a beef biryani spice mix is wholly false and misleading.