For a company built around some of India’s most recognisable consumer brands, Parle Biscuits has made an unusually significant leadership change.
On September 1, 2026, the maker of Parle-G, Monaco, Krackjack, Hide & Seek and Melody appointed George Kovoor as its first-ever chief executive officer.
The move brings a PepsiCo veteran with more than three decades of FMCG experience into a business that generated ₹15,568.49 crore in operational revenue in FY25, even as profitability declined.
Parle Creates Its First CEO Role
Kovoor’s appointment is notable because Parle has historically been managed by the Chauhan family. Ajay Chauhan remains the company’s managing director, while Kovoor now takes charge as CEO.
Parle said the appointment is intended to strengthen its capabilities and create new opportunities for sustainable growth. Ajay Chauhan said Kovoor’s experience in driving results, developing talent and navigating complex markets would be valuable as consumer needs evolve.
This does not represent a change in ownership. Rather, it adds a professional CEO role to Parle’s existing leadership structure.
Kovoor Brings PepsiCo Experience
Kovoor joins Parle after spending more than 30 years at PepsiCo across consumer businesses and markets. His experience included assignments in China and the United States, followed by senior leadership of PepsiCo India’s beverages business.
Before PepsiCo, Kovoor began his career with Brooke Bond India, which was owned by Hindustan Unilever. He retired from PepsiCo in March 2025 and later founded Ask GeKo Advisors LLP, an independent leadership firm.
That background gives Parle a CEO who has worked inside a large multinational consumer company across markets and categories. His mandate at Parle, however, will be shaped by a very different business: a privately held Indian company with a deeply established mass-market distribution model and a portfolio built over decades.
What Kovoor Faces Next
There has been speculation in 2026 about a possible Parle Products IPO. However, the company has not announced a public issue, and Parle Products Vice President Mayank Shah said in May that the company was not considering a listing at that time and preferred to remain private.
For now, the confirmed story is simpler and more consequential: Parle has created its first CEO position and handed it to an FMCG executive with more than three decades of PepsiCo experience.
His immediate task will be to build on a business that already has enormous consumer recognition and distribution, while addressing the gap between revenue growth and profitability. The FY25 numbers provide the baseline. Kovoor’s performance will determine what comes next.
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